Range of Indian sauces, handcrafted.
Vancouver, British-Columbia, Canada
Umi's Kitchen Indian sauces had a problem: despite being delicious, handmade and price competitive they were simply not being noticed on the crowded store shelves.
It was time for a total redesign proudly showcasing the origins and care put into the products.
Ultimately, the recently launched design resonate with consumers and the brand got a considerable increase in store listings province-wide.
- Art Direction: Bernie Hadley-Beauregard, Laurie Millotte
- Graphic Design: Grace Partridge, Karen Poon
- Illustrator: Nina Hunter
- Photography: Brandever