LaurieMillotte-BlastedChurch-Gew detail.jpg

Blasted Church

With over 13 custom illustrated labels, the Blasted Church wine bottles series depicts the story of the dynamiting of a small wooden church in the early 20's, to be dismantled and moved not far from where the vineyards is standing today.

BLASTED CHURCH VINEYARDS

Okanagan Valley, British-Columbia, Canada

Today, Blasted Church has grown over tenfold in sales, has become one of the most recognized, and admired wineries in Canada, and is proudly served by the best restaurants and wine merchants across the country. Amen.
— The Dieline

How do you engage with consumers and make them choose your product against an ever increasing similar offer? By telling your story. The one nobody else can claim, and doing so in a unique way to guarantee instant recognition and consumer following.

In the early 20's, a small wooden church was dynamited to be dismantled and moved not far from where the vineyards is standing today.

Creating over 13 custom illustrated labels, the series as a whole depicts the chain of events.

Highly recognizable on the shelves or in any media, Blasted Church is now a rallying point for people who want to drink good local wine without taking themselves too seriously.

 Bottle line up in wine store

Bottle line up in wine store


CREDITS

  • Art Direction: Bernie Hadley-Beauregard, Laurie Millotte
  • Illustrator: Chris Sickels at Red Nose Studio
  • Photography: Laurie Millotte 

AWARDS

  • 2011 Pentawards: Gold Award - Wine Category
  • 2011 Exhibited at the San Francisco Museum of Modern Art: How Wine Became Modern Exhibition

The Barenaked Ladies holding Blasted Church Big Bang Theory Red Blend!

I absolutely love it!!
Brilliant idea, and thanks for bringing it to life so quickly. You and your team are amazing.
— Tanya M., Client
 Evelyn and Chris Campbell, Blasted Church owners

Evelyn and Chris Campbell, Blasted Church owners