With over 13 custom illustrated labels, the Blasted Church wine bottles series depicts the story of the dynamiting of a small wooden church in the early 20's, to be dismantled and moved not far from where the vineyards is standing today.
BLASTED CHURCH VINEYARDS
Okanagan Valley, British-Columbia, Canada
How do you engage with consumers and make them choose your product against an ever increasing similar offer? By telling your story. The one nobody else can claim, and doing so in a unique way to guarantee instant recognition and consumer following.
In the early 20's, a small wooden church was dynamited to be dismantled and moved not far from where the vineyards is standing today.
Creating over 13 custom illustrated labels, the series as a whole depicts the chain of events.
Highly recognizable on the shelves or in any media, Blasted Church is now a rallying point for people who want to drink good local wine without taking themselves too seriously.
- Art Direction: Bernie Hadley-Beauregard, Laurie Millotte
- Illustrator: Chris Sickels at Red Nose Studio
- Photography: Laurie Millotte
- 2011 Pentawards: Gold Award - Wine Category
2011 Exhibited at the San Francisco Museum of Modern Art: How Wine Became Modern Exhibition