On the simple but playful concept that everybody likes cherries, the Jealous Fruits Cherries brand was born. Standing out in the market place, these high-end fruits are sold into the most exclusive foreign supermarkets.
JEALOUS FRUITS CHERRIES
Okanagan Valley, British-Columbia, Canada
Recognition in the Fruits & Vegetables category is incredibly hard, but when you are the largest cherry producer in North-America with outstanding quality fruits, it is must-do.
Who doesn't like cherries? Nobody. Certainly the other fruits must be jealous!
On this simple but playful concept, the Jealous Fruits Cherries brand was born. Standing out in the market place, these high-end fruits got entries into the most exclusive foreign supermarkets: from Taipei to Nice, passing by Beijing and New-York.
All of this while the other fruits do all the talking!
- Art Direction: Bernie Hadley-Beauregard, Laurie Millotte
- Illustrator: Sarah King
- Photography: Alistair Bird/Laurie Millotte
- 2009 Pentawards: Silver Award - Fruit & Vegetable Category