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Jealous Fruits

On the simple but playful concept that everybody likes cherries, the Jealous Fruits Cherries brand was born. Standing out in the market place, these high-end fruits are sold into the most exclusive foreign supermarkets.

JEALOUS FRUITS CHERRIES

Okanagan Valley, British-Columbia, Canada


Recognition in the Fruits & Vegetables category is incredibly hard, but when you are the largest cherry producer in North-America with outstanding quality fruits, it is  must-do.

Who doesn't like cherries? Nobody. Certainly the other fruits must be jealous!

On this simple but playful concept, the Jealous Fruits Cherries brand was born. Standing out in the market place, these high-end fruits got entries into the most exclusive foreign supermarkets: from Taipei to Nice, passing by Beijing and New-York.

All of this while the other fruits do all the talking!

Laurie is extremely talented and has a knack for creating fantastic packaging and promotional pieces.
— Julie McLachlan, Client
 David Geen, Jealous Fruits owner, in his orchard

David Geen, Jealous Fruits owner, in his orchard


Jealous Fruits for cover of the Pentawards Design Book


CREDITS

  • Art Direction: Bernie Hadley-Beauregard, Laurie Millotte
  • Illustrator: Sarah King
  • Photography: Alistair Bird/Laurie Millotte 

AWARD

  • 2009 Pentawards: Silver Award - Fruit & Vegetable Category