John Howard, the owner of the winery, is quite a grandiose character, his friends come to affectionately call him a megalomaniac. The name stuck and this brand is now one of the most flourishing in the Niagara Valley and beyond.

Each varietal has its own megalomaniac characteristic which gives some insight on to the wine itself. It helps create a bond with the consumer and encourage collecting.

Who said brands can't be personal?

CREDITS

• Art Direction: Bernie Hadley-Beauregard, Laurie Millotte
• Illustrator: Shout
• Photography: Alistair Bird

AWARDS

• 2013 Selection Mondiales des Etiquettes: Winner
• 2011 San Francisco International Wine Competition: Silver Award

• 2007 London International Awards: Gold Award

• 2007 Applied Arts Design & Advertising Annual: Winner

• 2007 San Francisco International Wine Competition: Dbl Gold Medal Award (Series)

• 2007 San Francisco International Wine Competition: Dbl Gold Medal Award (Single); Narcissist Riesling