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8th Generation

The Schales have a truly unique history: winemaking have been in their family for 8 uninterrupted generations (!) It had to be conveyed onto the packaging by being elegant, yet contemporary. The series has been incredibly well received onto the market.

8TH GENERATION WINERY

Okanagan Valley, British-Columbia, Canada

The Schales have a truly unique history: winemaking have been in their family for 8 uninterrupted generations (!)

The original branding was a missed opportunity for the newly inaugurated winery in Canada. The authentic history was not conveyed onto the packaging and hardly suggested centuries of knowledge and craftsmanship.

A re-design was necessary, and it seemed only relevant to celebrate onto their packaging! Playing with the number 8 and the infinity sign. This elegant yet contemporary series has been incredibly well received onto the market.

 Former design

Former design


CREDITS

  • Art Direction: Bernie Hadley-Beauregard, Laurie Millotte 
  • Typography: Laurie Millotte
  • Photography: Laurie Millotte

AWARDS

  • 2011 San Francisco International Wine Competition, Bronze

  • 2011 Los Angeles International Wine & Spirits Competition, Bronze