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Steamworks

Steamworks Brewery celebrates what makes it unique (location, history, quality) with a twist! It successfully creates a fantastic world where everything is powered by steam.

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STEAMWORKS BREWERY

Vancouver, British-Columbia, Canada


How do you enter the saturated micro-brewery market a bit late? By celebrating what makes you unique (location, history, quality) with a twist!

Developing a unique world where everything is powered by steam (Steampunk) for Steamworks has been incredibly successful. Each beer varietal has its own steampunk machine based on local architecture.

As a bonus, the public comes to look forward to each new seasonal release and discover the latest steam machine!

A thing of beauty. And we’ve never said that about a beer bottle before - not even a full one.
— Tim Pawsey, Food & Wine Critic
  Crafted tap handles became a showstopper in bars around the city

Crafted tap handles became a showstopper in bars around the city


PROCESS

Each beer packaging offers a different take on a local piece of Vancouver architecture blended with steampunk and beer references.

It became an opportunity to celebrate localness and history with a new contemporary twist.

James Ng is the "illustrator-engineer" creating incredible steam contraptions; while Michael Halbert, the "illustrator-engraver" produces final images onto scratchboards, that would ultimately be reproduced onto the different bottles.

 

Laurie is also a problem solver. Once the project gets in the works and those unexpected “bumps in the road” come up, she smooths them out and keeps things moving in the right direction.
— Michael Halbert, Illustrator

CREDITS

  • Art Direction: Bernie Hadley-Beauregard, Laurie Millotte
  • Concept Illustration: James Ng 
  • Illustration: Michael Halbert
  • 3D Render: Paul Sherstobitoff