Steamworks Brewery celebrates what makes it unique (location, history, quality) with a twist! It successfully creates a fantastic world where everything is powered by steam.
How do you enter the saturated micro-brewery market a bit late? By celebrating what makes you unique (location, history, quality) with a twist!
Developing a unique world where everything is powered by steam (Steampunk) for Steamworks has been incredibly successful. Each beer varietal has its own steampunk machine based on local architecture.
As a bonus, the public comes to look forward to each new seasonal release and discover the latest steam machine!
Each beer packaging offers a different take on a local piece of Vancouver architecture blended with steampunk and beer references.
It became an opportunity to celebrate localness and history with a new contemporary twist.
James Ng is the "illustrator-engineer" creating incredible steam contraptions; while Michael Halbert, the "illustrator-engraver" produces final images onto scratchboards, that would ultimately be reproduced onto the different bottles.
- Art Direction: Bernie Hadley-Beauregard, Laurie Millotte
- Concept Illustration: James Ng
- Illustration: Michael Halbert
- 3D Render: Paul Sherstobitoff