How to achieve brand visibility: “A great design isn’t great if no one sees it”

Associating emotions with products is a driving force for a brand’s success – and this recognition is often achieved through the design and marketing.

But a pretty typeface and well-matched selection of colours won’t guarantee someone will pick a product up off the shelf– to make a brand memorable, designers need to know exactly what it is about the brand that customers remember. They must create branding with purpose.

People make a commitment to a brand, and there are emotions associated with that. Once you’ve been motivated to become part of a user group, that’s part of who you are.
— Dr Jane Prince, Psychologist

Don't over estimate the power of telling your story to your customers (learn more here). Make your brand a part of who they are and let them spread the word for you!

Laurie MillotteComment