How to achieve brand visibility: “A great design isn’t great if no one sees it”
Associating emotions with products is a driving force for a brand’s success – and this recognition is often achieved through the design and marketing.
But a pretty typeface and well-matched selection of colours won’t guarantee someone will pick a product up off the shelf– to make a brand memorable, designers need to know exactly what it is about the brand that customers remember. They must create branding with purpose.
Don't over estimate the power of telling your story to your customers (learn more here). Make your brand a part of who they are and let them spread the word for you!