Latest Trends in Packaging Design

Great roundup about the latest trends in packaging design spotted on The Dieline.

1. Freehand Fonts This trend characterizes itself for its handwritten and carefully “untidy” fonts, which address to the consumer in a friendly and authentic tone.

2. Hipsterism Hipster design brings elements from the past and merges them with contemporary language to achieve complicity with the consumer.

3. Resignifying The Product This trend sets an integration between product and graphic elements in order to seek a playful approach to the product. As a result, the product gains significance to strengthen its values, inviting the consumer to a different experience. Reality and fiction combine themselves resulting in a magical graphic solution. (My personal favourite!)

- Read more on The Dieline

Laurie MillotteComment