"Is the juice worth the squeeze?"

Great article on 99u on taking a step back and looking at your ideas with fresh eyes.

Ideas are the currency of creatives. Shift in your seat and you’ll come up with another handful of cool ideas for a new venture, iteration on a project, or way to improve something you’re currently working on. But how do you separate the wheat from the chaff? It can be challenging to gauge which of your genius brainstorms to act on and which to toss.
— Allison Stadd
Laurie MillotteComment