Bouche Bée

Really cool project by the agency McCann Vilnius. This wine packaging looks like a mouth spray (so that you can pretty much sneak it in anywhere you'd like!). Beaujolais has never been so hyped!

The one thing I may contest maybe is the English translation to "Bouche Bée", rather than "Wide Mouth" it should be "Jaw Dropping" as this French expression is about being agape or speechless. Not a deal-breaker though!

Laurie MillotteComment