How Premium Design Stays Ahead of the Curve
This is really a bang on article on Marketing Week by David Burrows, on how high-end brands are under greater pressure than ever from mid-market competitors emulating their designs.
I totally agree that nowadays standing out is much trickier than looking premium. And this is where packaging, within consistent branding can become the key differentiator.
Are you ready? LaurieMillotte@gmail.com