Brands Speak More like Real People

In today’s world, you can’t sell without a story—and it better be authentic. Taking communications to the next decibel, brands will be pumping up their personality to engage with consumers on more human terms. We’re talking plain, straightforward, hey-I’m-a-person-just-like-you honesty in communications.

- More on the Landor's 2015 Trends Forecast

Laurie MillotteComment