Social Responsibility Becomes Old School

A few years ago brand purpose was all about social responsibility, doing good, and building best practices around diversity, environment, and ethical issues.

Today, those factors are nonnegotiable for any successful brand, and consumers expect nothing less. In 2015, this conversation will expand to focus on value and quality with people seeking to work for and buy from companies that provide meaningful, authentic products and services. 

- More on the Landor's 2015 Trends Forecast

Laurie MillotteComment