Brand Transformation – What Have You Got to Lose?
Like the ugly duckling, many brands could use a transformation. Far too many brands are neglected and left to languish in a perpetual state of blah. Or even worse: their managers continue to invest time, budget and resources in a message that's taking them down the wrong path. Before a brand can arrive at the makeover moment, they must overcome a few common pitfalls that lead to being neglected.