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Small Talk

Small Talk Vineyards is brand playing on the wine drinking occasions and what we say vs. what we think. This tongue-in-cheek and colourful approach paid off and received considerable amount of exposure to become one of the most successful wine launch in the region and a must-do winery visit.

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SMALL TALK WINES

Niagara Peninsula, Ontario, Canada

Stonechurch Vineyards was struggling, not getting noticed by consumers, let alone purchased.

Threatened by bankruptcy, Hank Hunse knew things had to be approached radically and outside of the box.

Small Talk Vineyards came to be. A brand playing on the wine drinking occasions and what we say vs. what we think.

This tongue-in-cheek and colourful approach paid off and received considerable amount of exposure to become one of the most successful wine launch in the region and a must-do winery visit.

Laurie is a graphic artist/director par excellence. Her approach is cutting edge, her results are virtually instant.

She has a great read and feel for what the consumer will be delighted in, and that in the end, is her real value.
— Hank Hunse, Owner

CREDITS

Art Direction: Bernie Hadley-Beauregard, Laurie Millotte
Illustration: Mary Kate McDevitt
Photography: Laurie Millotte

AWARDS

  • 2014 San Francisco International Wine Competition, Double-Gold
  • 2014 Los Angeles International Wine & Spirits Competition, Gold